The COVid19 pandemic has changed the way businesses operated and the e-commerce industry is not an exception. More and more people have started shopping online for fear of exposing themselves to the deadly virus. If you’ve been thinking about selling online, now is the right time. Use the opportunity and create your online Avatar.
With some changes you can turn your retail business into a profitable e-commerce endeavor.
Now is the time for small retailers
Do you retail quality products on a small scale? Now is the time to go Global. Create ad content for your products that people can connect with. Remember this is where you can win over the big brands. Through compelling video ads on social media you can lure a lot of customers. Create content that gives your customer a personalized experience. Use the social media to your advantage. Even e-commerce websites like Amazon feature stories about artisans and authentic business houses. Do you have a story to tell? The world is listening.
Create value packages and revamp subscription programmes
These are difficult times and who does not like a surprise gift? It is time to redecorate your subscription package. Remember to add a thank you note to your customers with a complimentary gift or perhaps a free shipping offer the next time they make a purchase. Treat members with some exclusive gift coupons that will motivate them to come back for more. Recurrent sales means assured income!
Intelligent Advertising
Adopt advanced analytical techniques to select target audience based on their consumption rates. This helps you to get better ROI from the advertising cost. Showcase right products to the right audience. Facebook allows you to select your target audience. These ads are used to remind consumers of your brand and keep them informed of the latest offers.
Go Mobile
Do you have a website that is mobile responsive? On the off chance that your answer is no, at that point you have to consider having one. People are always hooked on to mobiles and prefer shopping through them. Create secure, user friendly and chic websites that your customers would love to log in and shop from. If you can splurge, try enabling Augmented Reality features that allow customers to get a real feel of the product. This will help them to make confident purchases and earn you brand loyalty.
Expand your payment options
Social payment apps are convenient, faster and most importantly they are ‘in’. Consumers love these apps, so make sure you provide these options. If you want to enter the main league and compete with the big players, you can also partner with some affiliate apps like Magic Pin or Go Paisa. They take care of marketing and also drive in more online sales for a commission. These apps are a rage now and e-commerce giants like Amazon, Flipkart and Myntra are their partner websites.
The Darwin theory of the fittest applies to all life and business situations. So do not shy away from exploring and evolving. Your Time is now! Seize it!
