Digital signage could be an all new terminology for you or perhaps you have heard of it. If you think you don’t know what digital signage, well think again. For, it is all around you and you have gotten used to it more than you can imagine. You might have come across one by now even in the last couple of days, if you had been outside.
Right from all the kiosks you see in the airports to the ad videos and images that you see on huge screens on the side of the roads, digital signage is everywhere. It has been helping businesses a great deal. If you’re still wondering what it is, do read on. We have talked about what digital signage and how it can be really helpful for retailers during this pandemic.
What is digital signage?
Digital signage is nothing but a part of electronic signage that uses projectors, LCD, LED to convey information and updates to the customers. Information can include video, graphic images, simply information like directions, updates from the store owners, etc. It can be anything.
Digital signage is found in various public places like malls, airports, retail outlets, movie theatres, hotels & restaurants, stadiums, corporate buildings, etc to name a few. Digital Signage is becoming increasingly popular and safe that more and more businesses are adapting to it.
Three main components come together to make digital signage work. Hardware, software, and content are the three contributors in digital signage. Digital signage has definitely made lives easier for many people. How can this be really helpful for retailers during the pandemic?
Here’s how
1. Wayfinding:
On any normal day, people would only prefer entering and exiting grocery stores in a jiffy. Nobody likes to wait. More so, in this covid 19 pandemic. Offering wayfinding to the customers can be of huge help in keeping your revenue up during the difficult times.
Helping customers know where they are at all times, and providing directions to the things that they want to buy can save a lot of their time. If you have a sophisticated software, you can also keep interactive kiosks inside your store that can give them the location and direction of the things they want. The only thing that you will have to insist on is urging customers to use hand sanitisers before and after touching the kiosk. Also, sanitising the kiosks frequently.
2. Product availability
One of the first responses from people all over the world when they heard about the covid 19 situation was panic shopping. Hand sanitisers and face masks were wiped clean. They weren’t available for quite a long time. Digital signage can be really helpful in letting people know about the availability of products.
Similar to wayfinding, you can either have individual kiosks or have a common signage that keeps displaying the inventory of all necessary items. Pragmatically, it is not possible to provide information on every single product a retailer owns. Sticking to displaying information on essential products truly helps the customers.
3. Social messages that help
Signages can display any kind of data or information. Retailers can somehow uplift the mood of the shoppers by displaying only positive messages and play soothing music that can help customers relax. The whole world is on an edge, and anything reassuring that everything’s going to be all right can help them a great deal. This in turn will provide a very good retail experience for the customers.
