Designing such an application is not an easy task, it requires a lot of focus and dedication on the part of stakeholders and designers. A Complete Mobile App Design Guidelines Guide applications can be described as a combination of technology and art that must leave an impact on the user. A mobile app helps businesses reach more customers, improve their marketing strategies, bring value to customers, increase brand awareness, increase customer engagement and loyalty, and create one or more competitive advantages. We cannot stress enough the importance of research when designing this article, while designing the app we’ve covered five important tips that we keep in mind.
1. Start your value proposition:
If users download your app and expect it to fix an issue. This is where you let users know what your app will do for them, how it will make their lives more convenient. It is not the time to flaunt your application’s complex usage.
2. Load Swiftly:
In internet speed, users want results quickly and switch to an app that provides instant results. For your app to stay on the user’s device, you need to adopt measures that control load times. If you check out the Page Speed Insights blog on the Google Developer website, reducing the page load time to less than a second is the gold standard. Achieving this goal is a pretty ambitious task, we agree, as it takes about the same amount of time to get in touch and deliver data to the server.
3. Make it simple and frictionless:
An app has to register the user to provide a personalized experience and increase conversions. This is a step that requires a rather careful approach. Users fear that sharing their emails will lead to a wave of marketing emails. The user downloaded your app for the purpose of browsing or finding information about something. Meet those expectations first. The user should be confident that your application will solve their problem, before providing any personal details. It’s a good idea to allow your user to take a tour and experience the app for a little while and then remind them to sign up after that. A Complete Mobile App Design Guidelines Guide ask for details have a complex password authentication process.
4. Minimize the need to type:
Typing on a mobile is not comfortable and is often the source of errors. Keep forms simple with the essential information required, and use autocomplete where appropriate. It is a good idea to customize the keyboard with the type of query. This means displaying a numeric keypad when requesting a PIN code, displaying a search button in place of the entry when searching, and including the “@” and “.com” buttons when requesting email credentials.
5. Effective navigation:
Navigation is one of the most important features of an app. Provide clear and concise labels for actions and keep your message simple. Once the user is on board, it’s time to get down to business. Good navigation is the basis of a great user experience. Every action or piece of information should be executed.
6. Reduce cognitive load more graphics:
Many options to choose the information to read and understand are all instances that increase a user’s cognitive load. The user should not need to take any training to use your application. People use apps to simplify their lives. The cognitive load, when using the app, defeats this goal. Your app should show what needs to be done. Use intuitive graphics instead of saying it with blocks of text. Effective app design requires that the user interface be easy enough to navigate. Reduce the cognitive load on your users by adopting a minimal design that includes the most essential elements.
7. Keep the user interface consistent with the website:
If you’re interacting with users on a website and just launching a mobile app, make sure the UI is consistent across both channels. Users accustomed to a certain interface may be confused when they see a whole new color scheme or different language and terminology on the app.
8. Make it simple to goes back:
A Complete Mobile App Design Guidelines Guide makers of successful apps may find this hard to believe, but there are apps that make it exceedingly frustrating for the user to take a step back. A good app allows a user to go back and make corrections, take a second look or choose another option in one click, and then proceed with ease. IOS apps have this on the top left of the screen and Android apps have the standard ‘Go Back’ button.
9. Place your buttons at right size and shape:
Buttons that are too small are difficult to touch with your fingertips and very prone to errors. If users end up pressing the adjacent button over and over again, it can be frustrating. Things are a little easier when a desktop is in use and a mouse pointer is available to do precise work, stay on the safe side and design your buttons big enough and with enough padding space. A medium tap with one finger ranges from 14mm to 15mm. The filled space is the empty space around the button which will prevent the activation of the adjacent button in the event of a slight misplacement of the finger. The padding should help your UI feel spacious and tidy instead of being cluttered.
10. Keep the font clear and sharp:
It’s easy to test and gets artistic with fonts. Users prefer an app with a clear, easy-to-read font. Try to keep your font size above 11 points, as anything below it can strain readers’ eyes. You should be careful to optimize line spacing, paragraph breaks, application text is consistent and easy to navigate. Light-coloured fonts may look aesthetically appealing, but make them difficult to read, on a light background. Optimal contrast is essential for easy reading. High contrast is beneficial when the user is outdoors and bright light makes the screen look dull. A dark background with light text is not a good idea. It looks like it was designed by an amateur designer obsessed with color.
11. Iconography design:
An icon is the first thing people notice about your app in the App Store. It’s a big part of your branding and goes a long way in making the first impression. In the mid 1980’s, symbols were simply high contrast plots in a lattice, and gradually they started to take on tones, shapes and measurements it make your symbol stand apart from the group and attempting to speak to your application in under a square inch of room is an errand amazing.
12. Pay attention to the location:
Many of the services provided by apps are location-based, it’s a good idea to enable current location detection. It is quite obvious when a user requests a route to a certain location, that you take their current location as the starting point. The user shouldn’t have to enter their zip code or location to get a map. Automatic detection of the current location should therefore be a default setting. In many cases, users may want to find information related to a different location. An app that automatically detects the current location, but doesn’t allow you to change it, can be difficult to navigate.
13. Use high-resolution images:
Using high-resolution images and graphics is the first step in increasing the visual appeal of your app. Vivid and rich colours, crystal-clear product photos, pleasant background images are part of the scheme. It is essential that you use high-resolution images on the app that are not blurry when zoomed. At the same time, it should be noted that very high-resolution images tend to be heavy and take a long time to load, which can be a pitfall. So be sure to choose high-quality images, while being lightweight and loading fast. Resizing the images to fit the screen is a good way to accomplish this.
14. Consistent colour palette:
Colour is more than just visual appeal. In fact, colour is one of the most important aspects of user interface design. The right colour scheme can help guide your users seamlessly through pages and boost your branding. If your app is targeting a lot of different types of people, like a social media or social sharing app, a vibrant, multi-coloured colour scheme will help you attract all kinds of peoples. If B2B app, you might want to stick with one or two primary colours and keep some business environment on your app.
15. Use image slicing for faster loading:
High-resolution images are one of the most powerful visual tools for engaging app experience, rich graphics can get heavy and reduce your loading time. Compressing images may seem like an option but can work to an extent after which the image quality begins to drop and one of the best ways to do this is to use image clipping. The image can load one part at a time until it fully appears on the screen, keeping users engaged. This can be easily done using tools like Photoshop and Sketch. With the ever-increasing diversity of screen sizes, designers must pay special attention to image resolution and screen density to support multiple displays.
Conclusion:
A Complete Mobile App Design Guidelines Guide is the perfect blend of beauty and functionality, and that’s what you should be aiming for when building an app. A precise onboarding flow that kicks off a user’s journey on your app to easy navigation and seamless conversions. The transition to each of these steps should be intuitive and smooth to deliver a great user experience. Delivering quality results and looking great is the only way to increase engagement and retention, and good design helps you achieve that.
