Overview:
Search Engine Optimization is all about generating high volumes of organic traffic to your website. This can be done through various methods and like any other marketing tool, there are no hard and fast rules in SEO. One strategy might work best for some other company but it may be the optimal solution for yours. We did have the same concern with our site as well. After a number of continual optimization, we found the right strategy that works best not only for us but also for other sites.
Solution for B2B Software Websites:
Search Engine Optimization for B2B software websites did not only take into consideration the SEO tools and techniques it also needed other factors to be considered. For example we had adedicated design and development team to create a software website that was SEO friendly user-friendly in all ways possible. We had to seamlessly merge websites of three brands into one fully-functional site.
Needless to mention, this was quite a complex task involving not just managing the content from three different sites but also aligning all three architectures. Besides, we had only three months to finish the project and we did so jubilantly.
The one thing that all the three brands had in common was that they did not have any organic traffic to their websites. Any traffic they had were all through paid ad campaigns. It became vital for us to rummage through all the sites for any leads that could help us build organic traffic. This was quite a success when we launched the website.
There was more organic traffic to the site than expected. There was a steady increase in organic traffic and it reached a high of 300% more traffic than the initial traffic. This meant only one thing, our design strategy coupled with Search Engine Optimization tools and techniques did work wonders. Google keeps changing its ranking system and our site withstood the same nonetheless.
