Digital Experience Platforms also known as DXPs are an emerging enterprise software that digital companies to achieve the best user experience. DXPs provide solutions to business operations, analyse data, provide meaningful insights, and thus elevate your business to a next level. DXPs are usually single software packages; but they also come bundled as a suite of software.
Gartner defines DXPs as ““an integrated set of technologies, based on a common platform that provides a broad range of audiences with consistent, secure and personalized access to information and applications across many digital touchpoints. Organizations use DXPs to build, deploy and continually improve websites, portals, mobile, and other digital experiences.”
It is important to understand why DXP is becoming increasingly popular in the digital world. Here are a few pointers to indicate why they’re so famous:
- User-friendly – DXPs are extremely user-friendly. They reduce your calls to the IT support to the bare minimum. They help create a comprehensive, consistent, and well connected digital environment which is highly beneficial for the company and the customers.
- Content personalised – Customers always prefer a customised and more personalised experience in everything they look for. DXPs provide exactly that. DXPs show your customers what they actually want in a faster and efficient way. They display the right content to the right audience at the right time.
- Data analysis – Digital Experience Platforms analyse the given data in-depth and provide meaningful insights in the end. This helps a customer a great deal to make informed decisions.
- Flexibility – DXPs help add more flexibility to your software thus enhancing the user experience. They help you add more functionality with lesser hassles than a content management system.
All these are some imperative aspects and features of DXPs. But how do they really accelerate your business growth?
- Employee Productivity Enhanced – DXP has a highly positive influence in your workplace mainly because it is customisable. Employees have the freedom to access all the necessary files without issues. There is a well connected and communicative work environment thus reducing silos. It helps optimise task completions to a great deal.
- Customer Obsession well served – DXP help provide a comprehensive visibility to customer data. This can in turn help companies provide only customised content to the customers. Highly customised content and customer satisfaction are almost always directly proportional to each other.
- Meaningful Insights to make decisions – DXPs provide in-depth analysis of data. This helps the companies make well-informed decisions in their business to achieve growth. The insights provided by these platforms let one understand the complexities in the behaviour of user browsing and requirements and act accordingly.
- Unified Control Centre – Bringing all your business components to one unified centre can be quite a task, but it is highly rewarding too. DXPs help you control so many things, manipulate so many items all in a single centre thus reducing time and efforts.
- Cost-Effective in the long haul – All things said and done, DXPs are expensive. They are a huge investment to consider. But is it worth spending so much money on these platforms? Absolutely yes. The functionalities provided by these platforms do nothing but increase your revenue and relevance in your business. Thus prove to be a cost-effective solution if used properly in the longer run.
Now, let’s quickly take a look at some of the leading vendors that provide DXPs:
- IBM
- Sitecore
- Adobe
- Salesforce
- Liferay
Conclusion:
We all know going digital is a daunting task but truly inevitable in today’s technologically advanced world. But there is not a thing to worry. All you have to do is assess your business requirements, analyse if it is really what your business needs, and find the right match of these DXPs.DXPs are life saviours in the real sense of the word.
